by James
Mon Jun 16, 2014 6:31 pm
![Image](http://www.antifraudnews.com/wp-content/uploads/2014/05/free-trial.jpg)
We have seen this all before.... The ad campaign on websites will push HARD how easy it is to test/trial their product. They need you to click on that link to read more about the free trial, research, etc. This is the start of the sales funnel. The links usually go to very convincing looking web pages with the logos of credible news agencies (CNN, BBC, etc) and may even be mocked up to look like a news website you’ll be familiar with. There will often be a fake ‘comments’ section with positive feedback. Then finally there is the chance to try the trial for free, with no obligation!! Must Try!!! Limited time only!!
antifraudnews.com has put together a great article on "How free is that free trial?" well worth the read