by TerranceBoyce
Fri Oct 03, 2014 8:04 pm
http://mediatel.co.uk/newsline/2014/10/03/major-industry-bodies-join-forces-to-tackle-online-ad-fraud/?
03 Oct 2014
US industry bodies join forces to tackle online ad fraud
"Criminal activity threatens to erode trust in the digital ecosystem," said Randall Rothenberg, President and CEO, (IAB Interactive Advertising Bureau)
Online ad fraud and transparency have been much-debated topics in the industry, with media journalist Dominic Mills recently describing the current state of the ad industry as a "toxic cesspit of online fraud" that nobody is taking responsibility for.
"I am coming round to the view that parts of the online advertising system resemble nothing so much as a communal cesspit gone toxic," he said.
"This cesspit is bedevilled by the rotting stench of fraud. The local residents all know there is a problem, but no-one has the responsibility to clean it up or drain it."
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